Farming is more than just a profession; it’s a way of life that requires dedication, resilience, and a deep connection to the land. The “Cream of the Crop” award, proudly sponsored by Rockingham Petroleum, seeks to honor those in the agricultural industry who exemplify these qualities. This September, the award celebrated one such individual, Austin McNett of McNett Farms, who has demonstrated exceptional commitment and innovation in the field of agriculture.
In a recent interview hosted by Josh Stevens, General Manager of Rockingham Petroleum, we were introduced to Austin McNett. Austin is at the helm of McNett Farms, a notable beef cattle and goat operation based in Cremora. His farm stands out for its dual focus: raising feeder cattle and advancing a retail meat business, along with a specialized emphasis on rearing and raising show goats.
The backbone of McNett Farms lies in its comprehensive cow-calf operation. This approach not only contributes to their thriving meat business but also reinforces the farm’s role in the local community by providing high-quality beef products. In a time where consumers are becoming increasingly conscious about the origins of their food, Austin’s dedication to quality and sustainability offers valuable assurance to his local customers.
Moreover, McNett Farms exemplifies a passion for maintaining agricultural traditions, particularly through its emphasis on goat farming. The farm’s focus on show goats highlights an interesting niche market that not only preserves agricultural heritage but also encourages engagement with future generations. Such commitment hints at Austin’s broader mission: to use farming as an educational platform for his children, nurturing what is hopefully the next generation of agricultural savants. This is a particular obstacle that young farmers like Austin face as they strive to seize new opportunities and expand their ventures. Despite this challenge, Austin’s narrative is one of perseverance and vision. With farming being a lifestyle that increasingly fewer individuals can claim a connection to, his story is even more inspiring. The McNett family’s commitment to living this lifestyle profoundly influences their children’s upbringing, rooted in the values of hard work, responsibility, and a profound respect for nature.
Josh Stevens, in presenting this month’s award, emphasizes the importance of recognizing and supporting individuals like Austin McNett who, despite challenges, continue to elevate agricultural practices. The “Cream of the Crop” award is not just a recognition of past achievements but a celebration of future potential—an encouragement for young farmers to continue innovating and contributing to their communities.
As we honor Austin McNett as September 2024’s Cream of the Crop award winner, we also celebrate a commitment to community, tradition, and the vital, continuing role of agriculture in our lives.
Watch the video here.